EDUN’s Creative Director, Danielle Sherman, grew up in Los Angeles, California. She graduated from New York University with a BFA in Art History and had previously studied at FIT and Parsons, Los Angeles. Prior to joining EDUN, Danielle cofounded The Row with Mary-Kate and Ashley Olsen and was Design Director for Men’s and Women’s T by Alexander Wang.
Danielle’s design sensibility dates back to her paternal grandparents, Samuel Sherman and Renee Shaw, who owned leading design companies ‘Samuel Sherman’, ‘Dollyrocker’, and ‘Concept’. Based in London during the late 1960’s, the collection was worn by famed personalities like Patti Boyd, photographed by Helmut Newton, and sold to top retailers throughout Europe and the United States.