About

EDUN IS A GLOBAL FASHION BRAND FOUNDED BY ALI HEWSON AND BONO, IN 2005, TO PROMOTE TRADE IN AFRICA BY SOURCING PRODUCTION THROUGH-OUT THE CONTINENT. IN 2009, EDUN BECAME PART OF THE LVMH GROUP. LVMH PROVIDES ESSENTIAL SUPPORT TO FULFILL THIS VISION.

DANIELLE SHERMAN WAS NAMED CREATIVE DIRECTOR IN APRIL 2013. HER FIRST COLLECTION DEBUTED DURING NY FASHION WEEK, SEPTEMBER 2013. THE COLLECTION INCLUDES A RANGE OF READY-TO-WEAR, HANDBAGS, AND JEWELRY.

Mission

EDUN IS BUILDING LONG-TERM, SUSTAINABLE GROWTH OPPORTUNITIES BY SUPPORTING MANUFACTURERS, INFRASTRUCTURE AND COMMUNITY BUILDING INITIATIVES IN AFRICA. WE ARE ACTIVELY WORKING TOWARD INCREASING TRADE THROUGHOUT THE CONTINENT WITH OUR APPAREL AND ACCESSORIES BUSINESSES. FOR SPRING 2014, 85% OF THE EDUN COLLECTION WILL BE PRODUCED IN SUB SAHARAN AFRICA.

Bio | DANIELLE SHERMAN

CREATIVE DIRECTOR DANIELLE SHERMAN, WAS BORN AND GREW UP IN LOS ANGELES, CALIFORNIA.  SHE GRADUATED FROM NEW YORK UNIVERSITY WITH A B.F.A. IN ART HISTORY AND PREVIOUSLY STUDIED AT F.I.T. AND PARSONS LOS ANGELES. PRIOR TO JOINING EDUN, DANIELLE CO-FOUNDED THE ROW WITH MARY KATE OLSEN AND ASHLEY OLSEN AND WAS ALEXANDER WANG’S DESIGN DIRECTOR OF ‘T’.

DANIELLE’S DESIGN SENSIBILITY DATES BACK TO HER PATERNAL GRANDPARENTS, SAMUEL SHERMAN AND RENEE SHAW, WHO OWNED THE LEADING DESIGN COMPANY ‘SAMUEL SHERMAN’.  BASED IN LONDON DURING THE LATE 1960S, THE COLLECTION WAS WORN BY FAMED PERSONALITIES LIKE PATTI BOYD, PHOTOGRAPHED BY HELMUT NEWTON, AND SOLD TO TOP RETAILERS THROUGHOUT EUROPE AND THE US.

  • About

    EDUN IS A GLOBAL FASHION BRAND FOUNDED BY ALI HEWSON AND BONO, IN 2005, TO PROMOTE TRADE IN AFRICA BY SOURCING PRODUCTION THROUGH-OUT THE CONTINENT. IN 2009, EDUN BECAME PART OF THE LVMH GROUP. LVMH PROVIDES ESSENTIAL SUPPORT TO FULFILL THIS VISION.

    DANIELLE SHERMAN WAS NAMED CREATIVE DIRECTOR IN APRIL 2013. HER FIRST COLLECTION DEBUTED DURING NY FASHION WEEK, SEPTEMBER 2013. THE COLLECTION INCLUDES A RANGE OF READY-TO-WEAR, HANDBAGS, AND JEWELRY.

  • Mission

    EDUN IS BUILDING LONG-TERM, SUSTAINABLE GROWTH OPPORTUNITIES BY SUPPORTING MANUFACTURERS, INFRASTRUCTURE AND COMMUNITY BUILDING INITIATIVES IN AFRICA. WE ARE ACTIVELY WORKING TOWARD INCREASING TRADE THROUGHOUT THE CONTINENT WITH OUR APPAREL AND ACCESSORIES BUSINESSES. FOR SPRING 2014, 85% OF THE EDUN COLLECTION WILL BE PRODUCED IN SUB SAHARAN AFRICA.

  • Bio

    CREATIVE DIRECTOR DANIELLE SHERMAN, WAS BORN AND GREW UP IN LOS ANGELES, CALIFORNIA.  SHE GRADUATED FROM NEW YORK UNIVERSITY WITH A B.F.A. IN ART HISTORY AND PREVIOUSLY STUDIED AT F.I.T. AND PARSONS LOS ANGELES. PRIOR TO JOINING EDUN, DANIELLE CO-FOUNDED THE ROW WITH MARY KATE OLSEN AND ASHLEY OLSEN AND WAS ALEXANDER WANG’S DESIGN DIRECTOR OF ‘T’.

    DANIELLE’S DESIGN SENSIBILITY DATES BACK TO HER PATERNAL GRANDPARENTS, SAMUEL SHERMAN AND RENEE SHAW, WHO OWNED THE LEADING DESIGN COMPANY ‘SAMUEL SHERMAN’.  BASED IN LONDON DURING THE LATE 1960S, THE COLLECTION WAS WORN BY FAMED PERSONALITIES LIKE PATTI BOYD, PHOTOGRAPHED BY HELMUT NEWTON, AND SOLD TO TOP RETAILERS THROUGHOUT EUROPE AND THE US.